3 Types of Content Real Estate Agents should consistently Blog About

The most important aspect of agent-client relationship is communication. A house seller or buyer can find it stressful dealing with an agent or buyer who is not a good communicator. An agent that stays in constant contact with clients and answers their questions proves his or her proactivity.

Yes you need to let buyers and sellers know where they stand quickly so they can move on to another property or potential buyer. Real estate is time sensitive. Buyers and people who want to sell their house need the right information and need it fast. Hence, one of the qualities of a good agent is the ability to give the right information to the right kind of buyer at the right time.

It’s the responsibility of a good agent to sort out what clients need to know and provide this information. Hence it’s important that an agent has a well updated website complete with valuable information. You don’t really need to pressure your clients with too much information. Just the right information will do. Here are five content types that real estate buyers and sellers find valuable.


When correctly done, real estate content marketing can be a game changer for your real estate business. You have the chance to attract thousands of new leads through well-researched, helpful content. This is why effective real estate bloggers put a lot of plan and effort into creating the right content for their real estate website. Here are some of the real estate content types you should be posting for your real estate business.

Market Reports. Writing a recap of real estate activity in your community for the month shows you as a knowledgeable real estate agent in the community. Buyers and sellers want to be informed about the real estate market in their area of residence. Even if they aren’t going to take action immediately, when you post fact-based market reports, they know whom to approach for questions. Also, Google ranks market reports high. Since few realtors are posting them, your posts have less competition.

Local Community Information. A local community guide includes details about a neighborhood such as detailed information about the local real estate market, local economy, housing and population, local school information, parks and restaurants and attractions. This type of content is important because it increases your real estate website’s SEO value and helps the area residents see that you have strong knowledge of the community.

Home buyer and seller tips. Both buyers and sellers have a lot of questions on their minds about real estate. Providing helpful information on your site can be timely and help you gain more leads. However, when covering the questions, your visitors would find it much more helpful if you cover the topic in ‘extreme’ detail and they’ll love you for it.

Cold calling for sale by owners or door knocking is old school. A much better way of gaining trust and new leads is through helpful content. When you consistently post content that real estate buyers and sellers love, you’ll start reaping the benefits of real estate content marketing.

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Future of real estate technology

It seems impossible to keep up with all the new technology developments, let alone predict how they will impact the future of real estate. Our world resembles science fiction more each day with AI, facial recognition and self-driving cars. So, which technologies are already driving change in the real estate industry?

Crypto-currency has already infiltrated the real estate industry, as more and more properties are being purchased with crypto-currencies and property records are being secured in block-chains. Some of the most forward-thinking real estate brokerages are already working with crypto-currencies and have been impressed with the ease and safety of the transactions.

Artificial intelligence (AI) has been a hot topic this year, and many people are panicking about how AI will change the workforce. Although AI is being used to advertise the right homes to the right people right now, most people would still rather have a personal relationship with their agent. Brokerages can take advantage of this by effectively combining the best agents with AI—for example, by using chatbots. Chatbots can gather information from clients before they speak with an agent. The agent is more informed in less time, and the clients get faster, better service.

Facial recognition technology is not just for securing your phone or creating talking emojis. This new technology can also be used in property management. A property rental company in China has implemented facial recognition in their security systems. Tenants, employees, agents and security staff are all given access to the buildings with their faces instead of keys. Not only is this more secure for the property, it’s more convenient for tenants.

When you hear about technological developments in the real estate industry, don’t panic. Throughout history, we have seen industries evolve with technology that makes work easier and more efficient for both sellers and buyers. Stay up to date on the latest changes, and be ready to adapt the best innovations.

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